Bachelor of Business Administration in Marketing with Concentration in Digital Marketing

Kaplan Group - Pace University - New York

USA,New York

 0 Shortlist

48 Months

Duration

CAD 51,382/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

USA, New York

Type: University

Location Type: Urban

Founded: 1906

Total Students: 13,600 +

Int. Students: 2,100 +

Campus Detail

Main Campus Address

One Pace Plaza, New York, NY 10038, United States

Bachelor of Business Administration in Marketing with Concentration in Digital Marketing

Program Overview

The Digital Marketing concentration exposes students to the evolving digital marketing environment with an introduction to both online marketing and information technology.  Taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, students can tailor their degree to their specialized interests in visual analytics, web authoring, cybersecurity, design thinking and/or emerging technologies.

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