Bachelor of Engineering (Honours) / Bachelor of Business in Marketing (Dual Degree)

Western Sydney University - Campbelltown Campus

Australia,New South Wales

 0 Shortlist

60 Months

Duration

CAD 34,696/year

Tuition Fee

CAD 0 FREE

Application Fee

Mar 2024

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1989

Total Students: 49,200 +

Int. Students: 6,300 +

Campus Detail

Main Campus Address

Narellan Rd & Gilchrist Dr, Campbelltown NSW 2560, Australia

Bachelor of Engineering (Honours) / Bachelor of Business in Marketing (Dual Degree)

Program Overview

Many future challenges exist at the nexus of environment, infrastructure and technology. Solutions to these will demand innovative engineering combined with applied science and business acumen. Engineers with a head for business will find many opportunities to leverage their highly developed analytical skills towards a host of technical and commercial challenges.

At Western Sydney University, we prepare our students to take on big challenges and succeed. The combined Bachelor of Engineering (Honours) / Bachelor of Business degree covers all major engineering and business domains. You can also experience many facets of engineering before deciding upon your major at the end of your first year.

Major: Marketing
Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.

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