Program Overview

Social media has continued to revolutionise the marketing landscape over the past decade and is now an essential component for all organisations. Here are some facts about Social Media in the current world.

More than 4 billion people worldwide now use social media.

• An average of 2 million people sign up to social media channels every day. (Source: WeAreSocial – October 2020 Statshot)
• Facebook has 2.7 billion monthly active users. (Source: WeAreSocial – October 2020 Statshot)
• Average daily social media usage is nearly 2.5 hours. (Source: WeAreSocial – October 2020 Statshot)
• YouTube is the world’s most visited social media site. (Source: Broadband Search)
• TikTok leads the ranking of mobile apps by downloads (excluding China). (Source: Influence Marketing Hub)
• 69% of marketers use social media for brand awareness. (Source: Sprout Social)
• 49% of consumers unfollow brands on social media for poor customer service. (Source: Influence Marketing Hub)
• 45% of consumers like and follow accounts suggested in their feeds or use discovery tools. (Source: Sprout Social)
• 91% of consumers visit a brand’s website or application when they follow them on social media. (Source: Sprout Social)

The world’s first and only formal qualification in social media marketing, 10904NAT Diploma of Social Media Marketing is the qualification you need to accelerate your career by immediately applying your social media marketing skills to your chosen business or organisation.

Students who successfully complete this course will receive the 10904NAT – Diploma of Social Media Marketing.