Master of Science in Marketing (Digital Marketing)
University of Reading - Whiteknights campus
UK,England
0 Shortlist
12 Months
Duration
CAD 26,000/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1926
Total Students: 23,000 +
Int. Students: 5,000 +
Campus Detail
Main Campus Address
Whiteknights House, Reading RG6 6UR, United Kingdom
Master of Science in Marketing (Digital Marketing)
Program Overview
This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.
Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.
The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:
- Consumer Marketing
- International Marketing
Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 26,000 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Reading - Whiteknights campus
CAD 9,207 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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