Master of Science in Marketing (Consumer Marketing)

University of Reading - Whiteknights campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 23,900/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2024

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1926

Total Students: 23,000 +

Int. Students: 5,000 +

Campus Detail

Main Campus Address

Whiteknights House, Reading RG6 6UR, United Kingdom

Master of Science in Marketing (Consumer Marketing)

Program Overview

This Masters degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.

Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options.

The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

  • Digital Marketing
  • International Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

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