Bachelor of Arts in Sport Media

Toronto Metropolitan University

Canada,Ontario

 0 Shortlist

48 Months

Duration

CAD 33,648/year

Tuition Fee

CAD 150  CAD 100

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: University

Location Type: Urban

Founded: 1948

Total Students: 45,000 +

Campus Detail

Main Campus Address

350 Victoria Street Toronto, ON M5B 2K3

Bachelor of Arts in Sport Media

Program Overview

The growth of the sport industry in Canada has been the result of the exponential growth of new sport media outlets. Sport media companies are providing content on multiple traditional and digital platforms. The industry requires motivated and well trained individuals who possess a passion for sport and wish to enter the field in a production, on-air or executive position.

An appropriate academic background for this program would include required skills developed in a traditional secondary/post-secondary curriculum along with media courses of interest and a demonstrated passion for sport, from direct participation or activities related to sport.

The Sport Media program provides an integrated series of courses to equip students with practical skills and a foundation of theoretical knowledge.

The first two years of the program provide foundation in both production and theory, combining hands-on production training with study in sport theory, marketing, business and journalism.

During the latter two years students begin to specialize in areas of interest, taking advanced courses in all areas of the sport industry. Students may concentrate on writing/journalism, video/audio production, business, broadcast or marketing.

The fourth year provides both practical experience while continuing to develop in students a sense of their place in the sport industry, their community and the world-at-large. A variety of sport projects in the practical courses will apply theoretical elements from other courses to allow student to effectively communicate ideas across all media platforms.

The curriculum is designed to foster the development of a high level of competency in a focused specialization while providing every student with a macro understanding of all facets of the sport industry. Student will leave the program equipped with the ability to produce quality sport content on multiple platforms within a group dynamic. Sport Media courses are taught concurrently with Open Elective and Liberal Elective courses which serve to enhance and enrich a student's four years of study.

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English Requirement: IELTS TOEFL PTE DUOLINGO 

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