Bachelor of Business Administration - Marketing (Co-op)

St. Francis Xavier University

Canada,Nova Scotia

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48 Months

Duration

CAD 17,660/year

Tuition Fee

CAD 40 FREE

Application Fee

Apply Date

Canada, Nova Scotia

Type: University

Location Type: Rural

Founded: 1853

Total Students: 4,500 +

Campus Detail

Main Campus Address

Antigonish, NS B2G 2W5, Canada

Bachelor of Business Administration - Marketing (Co-op)

Program Overview

Customers do not buy products. They buy solutions. They buy benefits. Marketers help their organizations understand customer perceptions of value and how to create, communicate and deliver that value better than the competition. Marketers do this in ways that contribute to society in general, not just to the bottom line.

Students choosing a marketing concentration at StFX have the opportunity to study foundational marketing courses including Consumer Behaviour, Marketing Management, Professional Sales and Marketing Research. They can also explore specific areas such as digital marketing. These courses develop students’ knowledge and skills so they are ready for an exciting but complex world.

Students who study marketing are well positioned for careers in: 

  • Entrepreneurship
  • Brand Management
  • Professional Sales
  • Market Research
  • Retail Management
  • Merchandising/Category Management
  • Advertising
  • Digital Marketing
  • Public Relations
  • Not-for-Profit Marketing.