Program Overview

The Bachelor of Business gives you both these things, and so much more. Whether you’re an aspiring disruptor or entrepreneur, or you’re more focused on social impact or sustainability, this course prepares you to tackle whatever sparks your interest. You choose your path, and we’ll provide you with rich and relevant learning experiences. 

Delivered in the heart of Melbourne, this degree will have you diving into projects that have strong ties to the real world. Previously, students in our one-of-a-kind social impact subject worked on a combined challenge with Medibank and the Australian Red Cross to examine social connections and the cost of living. You also have the opportunity to undertake an internship in a business aligned with your career goals.

Upon graduation, you’ll possess an invaluable suite of skills — ranging from critical thinking and problem solving to social awareness and interpersonal relations — that will set you up for a successful and rewarding career. 

Major: Marketing
When you choose the Marketing major in the Bachelor of Business at RMIT University, you’re undertaking in-depth study that is applicable across countless industries, ensuring you'll graduate prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

The Marketing major focuses on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work on real industry projects.