Bachelor of Science in Business Administration with Concentration in Marketing

Hawaii Pacific University

USA,Hawaii

 0 Shortlist

48 Months

Duration

CAD 33,792/year

Tuition Fee

CAD 45 FREE

Application Fee

Aug 2025

Apply Date

USA, Hawaii

Type: University

Location Type: Urban

Founded: 1965

Total Students: 4,998 +

Int. Students: 450 +

Campus Detail

Main Campus Address

1 Aloha Tower Dr, Honolulu, HI 96813, United States

Bachelor of Science in Business Administration with Concentration in Marketing

Program Overview

Students pursuing a marketing concentration will gain an understanding of consumer behavior, marketing research, planning and analysis, integrated communications, and e-commerce. Problems, issues, and alternative solutions involving product strategy, pricing, distribution, promotion, and marketing research will be discussed, both from a national and international perspective. In general, marketing principles will be applied to multinational and international business practices, including managing a global supply chain.