Program Overview

Use your creative ideas and natural problem-solving skills to forge an outstanding career creating world class productions designed to attract local and international audiences with the UC Bachelor of Arts/Bachelor of Event and Tourism Management double degree.

This course offers a variety of creative study pathways that will teach you how to develop and amplify your creative skills, while equipping you the necessary critical, theoretical and practical business skills to enable you to create outstanding events regardless of budget, placement or demographic.

As the tourism industry continues to grow globally, your ability to create and produce innovative events to attract audiences will be in high demand. This is your chance to gain a qualification, knowledge and skills to work in tourist destinations all over the world.

Study a Bachelor of Arts and Bachelor of Event and Tourism Management at UC and you will:

• Develop your creative, conceptual and development skills
• Engage with communities and invent new ways of navigating professional and cultural environments
• Compose innovative ideas and business strategies
• Research, budget and produce in-depth campaign and marketing plans
• Develop comprehensive presentation skills 
• Explore audience motivations and devise communication collateral designed to engage and influence
• Identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
• Systematically and critically analyse digital and interactive media works and production processes
• Learn how to create and produce integrated advertising campaigns.

Core Major: Event and Tourism Management
The event and tourism industries are fast growing and require a skilled and experienced workforce to help drive forward their growth and sustainability. Tourism directly contributes almost 3% to Australia's GDP, similar to the agriculture sector. This course explores the nexus between the events and tourism industries and is underpinned with a foundation in business studies that will develop knowledge and skills relevant for those students seeking a career in the event and tourism industries. Events considered, both in tourism and non-tourism contexts, may include sports, festivals, conventions, meetings, and community activities. Key elements of the course are the development of teamwork skills, critical thinking and the pursuit of workplace experiences to enhance the employability of students upon graduation, who are seeking careers in the diverse and evolving event and tourism industries.