Bachelor of Laws (Honours) / Bachelor of Media and Communication - Marketing

La Trobe University - Melbourne Campus

Australia,Victoria

 0 Shortlist

60 Months

Duration

CAD 42,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Mar 2025

Apply Date

Australia, Victoria

Type: University

Location Type: Semi-Urban

Founded: 1964

Total Students: 36,000 +

Int. Students: 7,000 +

Campus Detail

Main Campus Address

Plenty Road and, Kingsbury Dr, Bundoora VIC 3086, Australia

Bachelor of Laws (Honours) / Bachelor of Media and Communication - Marketing

Program Overview

La Trobe's Bachelor of Laws (Honours)/Bachelor of Media and Communication gives you the skills and experience to navigate media as it is now – and as it evolves in the future.

In your law studies, you'll cover key areas of legal practice and build transferable skills that you can take into a range of workplaces – such as advocacy, negotiation and dispute resolution.

You'll also build expertise in media and communication as you build your understanding of contract management, media regulation and representation.

Ready to get your hands dirty? Get to work in our student-run media outlet, Upstart. You'll also have the opportunity to undertake placements in a range of legal settings, including community legal centres, law firms, government agencies and with judges and magistrates (subject to availability). If you want to take things further, you can put your legal skills to the test with both local and international law competitions.

Graduate ready to take your place in the exciting and ever-changing world of media.


You'll learn:

  • Dispute resolution: Build key skills in negotiation and mediation to support your future practice.
  • Private and public law: Learn how to apply the legal principles underpinning contract law, develop the skills to specialise as a corporate legal expert and discover how government power is distributed, exercised and controlled.
  • Journalism: Learn how to write, produce, report on and present compelling stories for video, audio, mobile and online platforms.
  • Media industries: Develop skills in mobile storytelling, script writing and digital, radio and TV production, including shooting and editing on smart devices and studio cameras for social and broadcast platforms.



Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.

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