Program Overview

Explore the intricacies of design and discover how creativity, form and function can inspire and influence; and combine it with the theoretical knowledge and practical skills of business to forge a career full of meaning, purpose and quantifiable results with the Bachelor of Business / Bachelor of Design double degree.

As a student of design, your job is to create an experience that is functional, beautiful, intuitive, and accessible. As a business student your challenge is learn a range of core business applications and strategies to manage positive outcomes in the context of work, organisations and business.

Combined, these two disciplines will give you the knowledge and skills to establish your own unique career pathway that reflects your passion for design within a structure based on years of business management and strategy.

Taught within a small, more personalised class, this course offers an individually tailored learning environment that ensures that each student receives the highest level of support and encouragement throughout the entire UC study journey.

Study a Bachelor of Business / Bachelor of Design at UC and you will:

• Acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
• Identify the different stages of the ‘design for manufacture’ process
• Gain the knowledge and skills necessary to launch your own interaction design business or seek employment within global markets across all industries.
• Select appropriate methods, materials and processes for designing and prototyping products
• Employ innovative use of different visual and emerging media types across print, screen and packaging
• Develop effective design solutions for specific audiences
• Select appropriate methods, materials and processes for designing and prototyping products
• Learn to apply advanced 2D and 3D digital design technologies
• Acquire image-making expertise and the ability to develop visual design artefacts using a range of analogue and digital media.

Specialist Major: Visual Communication Design

This major provides students with a well-rounded understanding of the general principles and techniques of visual design for effectively communicating ideas, information, and packaging products, in digital and other formats to business and consumer audiences. It focuses on design in the global marketplace and students become well versed in understanding how to design for different cultural contexts. Along with a solid understanding of the theory and practice of communication design, students will learn key applications and techniques, giving them the skills needed for a multitude of roles within the visual communication industry.