Program Overview

Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course.

This is a management training course where you will gain broad and coherent theoretical and technical knowledge in a range of business core areas, with a focus on a communication pathway such as: Journalism, Marketing Communication, Corporate and Public Communication or Sports Media.

Collectively this double degree will give you a comprehensive understanding of business management and communication and media, giving you the professional expertise and qualifications to take responsibility for a variety of projects across a wide range of industries.

If taking control of a project and managing to a successful outcome is your idea of a worthwhile challenge, then the Bachelor of Business / Bachelor of Communication and Media is the perfect platform form which to launch your management career.

Study a Bachelor of Business / Bachelor of Communication and Media at UC and you will:

• Acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• Critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• Develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
• Create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• Apply a range of ethical, socially responsible and sustainable solutions in a changing business environment.

Specialist Major: International Business

The major in International Business introduces students to important concepts and practices in analysing the international business environment, and in operating and growing international businesses. The major aims to develop skills and competencies in the understanding of business systems, and cross-cultural or supply chain issues affecting these systems in an international business context. These skills prepare students for careers in import/export, strategic planning, government trade agencies, business intelligence, industry associations and international trade and investment, among others. The major differs from other business majors by its strong emphasis on trade and investment in an international context, and from economics majors by placing greater emphasis on managerial issues and perspectives.