Program Overview

Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course.

This is a management training course where you will gain broad and coherent theoretical and technical knowledge in a range of business core areas, with a focus on a communication pathway such as: Journalism, Marketing Communication, Corporate and Public Communication or Sports Media.

Collectively this double degree will give you a comprehensive understanding of business management and communication and media, giving you the professional expertise and qualifications to take responsibility for a variety of projects across a wide range of industries.

If taking control of a project and managing to a successful outcome is your idea of a worthwhile challenge, then the Bachelor of Business / Bachelor of Communication and Media is the perfect platform form which to launch your management career.

Study a Bachelor of Business / Bachelor of Communication and Media at UC and you will:

• Acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• Critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• Develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
• Create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• Apply a range of ethical, socially responsible and sustainable solutions in a changing business environment.

Specialist Major: Journalism

With a Specialist Major in Journalism from the University of Canberra you¿ll be equipped for success in a media and communications landscape that¿s changing faster than ever. In this course you will learn by doing, developing your skills and knowledge in a realistic production environment. You will engage with big ideas and the theoretical underpinnings of journalism, and apply them in your work.

From day one, you¿ll work hands-on as a student journalist for The Owl and UCFM, and by the end of your studies you¿ll be exercising editorial leadership across the entire student body. Along the way, you¿ll build the editorial and technical competencies required to produce compelling, accurate and trustworthy journalism for contemporary and future audiences. You¿ll graduate as a confident communicator who employs the highest standards of professionalism and ethical practice in your work.