Program Overview

Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course.

This is a management training course where you will gain broad and coherent theoretical and technical knowledge in a range of business core areas, with a focus on a communication pathway such as: Journalism, Marketing Communication, Corporate and Public Communication or Sports Media.

Collectively this double degree will give you a comprehensive understanding of business management and communication and media, giving you the professional expertise and qualifications to take responsibility for a variety of projects across a wide range of industries.

If taking control of a project and managing to a successful outcome is your idea of a worthwhile challenge, then the Bachelor of Business / Bachelor of Communication and Media is the perfect platform form which to launch your management career.

Study a Bachelor of Business / Bachelor of Communication and Media at UC and you will:

• Acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• Critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• Develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
• Create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• Apply a range of ethical, socially responsible and sustainable solutions in a changing business environment.

Specialist Major: Sports Media

If you know your sport, you like telling stories and want to report on the events that often captivate the nation and the world, this specialisation brings together those interests and skills to prepare you for a variety of career opportunities in the sports media industries.

The Sports Media specialisation is founded on the principles of journalism. You will learn how to research, produce and present sports stories in text, visual and audio formats for mobile, online, social, broadcast and print media.

Your sports media experience will be practical. You will learn how to report on 'live' sporting events, interview elite athletes and coaches, and host your own podcast and TV panel show. You will work as an intern for six months as a digital media producer for a sporting organisation, and as a sports journalist in a media newsroom.

The role of sports media practitioners is not confined to telling stories about events in the sporting arena. The specialisation explores the media's role in reporting on sport's influence in Australian society and a broader global context.

Sports Media prepares you for numerous career options. The emphasis on journalism practice means you can embark on a career in sports journalism, or as a digital media producer that local, national and international sporting organisations view as an essential part of their operation.