Program Overview

Take the theoretical knowledge and practical skills of business and mix it with the creative, critical, professional and personal capabilities of communication and media, to create a career bursting with opportunities with the Bachelor of Business – Bachelor of Communication and Media course.

This is a management training course where you will gain broad and coherent theoretical and technical knowledge in a range of business core areas, with a focus on a communication pathway such as: Journalism, Marketing Communication, Corporate and Public Communication or Sports Media.

Collectively this double degree will give you a comprehensive understanding of business management and communication and media, giving you the professional expertise and qualifications to take responsibility for a variety of projects across a wide range of industries.

If taking control of a project and managing to a successful outcome is your idea of a worthwhile challenge, then the Bachelor of Business / Bachelor of Communication and Media is the perfect platform form which to launch your management career.

Study a Bachelor of Business / Bachelor of Communication and Media at UC and you will:

• Acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• Critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• Develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
• Create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• Apply a range of ethical, socially responsible and sustainable solutions in a changing business environment.

Core Major: Business

The Business Core Major is a cohesive and scaffolded stream of professional education units that will enable students to integrate theoretical learning with practice throughout their degrees using authentic, work-integrated learning experiences.

The future world of work requires agile, multiskilled professionals with the transferable employability skills and critical and creative abilities to work across current industries and to craft new and evolving employment paths. This Professional Core stream will equip students to succeed in this fluid environment.

Academics and industry will work together to facilitate a range of diverse opportunities for students - including work simulations, placements and industry projects involving competitions, exhibitions, study tours, and other learning experiences ensuring a reflexive and integrated professional and academic education.

This will prepare professional, career-ready graduates who are collaborative and self-aware critical thinkers combining contemporary theoretical knowledge with practical skills.