Program Overview

Learn how to innovate and shape behaviour with La Trobe's accredited Bachelor of Commerce/Bachelor of Psychological Science.

Co-designed with industry leaders, our double degree gives you commercial knowledge and skills, as well as a deep understanding of the human mind. Understand what drives human choices and how businesses can meet consumer needs. Establish a grounding in psychology, exploring theories on individuals, groups and whole societies. Learn how experiences and incentives impact individual and group behaviour and how this knowledge can be applied in business.

By completing La Trobe's Bachelor of Commerce/Bachelor of Psychological Science, you will:

• Explore our commercial environment and learn how to create better systems and solutions for people and the planet
• Develop critical skills in independent research, innovative thinking, cultural intelligence, oral and written communication, and teamwork
• Learn how to identify practical solutions to real-world challenges, improve your ability to negotiate with stakeholders and communicate your solutions
• Gain real-world experience through industry placements, work-integrated learning projects and overseas student exchange opportunities
• Graduate with the prerequisites to apply for Honours in psychology, with the potential to pursue postgraduate study and registration as a psychologist.

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.