Program Overview

Explore the complex social, commercial and sustainability challenges faced by multinational corporations and diverse communities through La Trobe's Bachelor of Commerce/Bachelor of Global Studies.

Co-designed with industry leaders, our double degree gives you a strong grounding in the issues facing key regions and countries around the world. You'll understand global problems and policy responses, and how to develop tools to tackle the challenges of the future. You'll be prepared for the globalised world and the complex web of relationships negotiated by governments and multinationals every day.

By completing La Trobe's Bachelor of Commerce/Bachelor of Global Studies, you will:

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.