Program Overview

Become a leader in the rapidly evolving commercial world with La Trobe's Bachelor of Commerce.

In this degree, co-designed with industry leaders, you'll develop the theoretical foundations and technical skills you need to establish an in-demand career at the forefront of your field. Learn the latest in commercial technologies such as automation, AI and big data, then apply it in the real world through industry placements, work-integrated learning projects and overseas student exchange opportunities.

By completing La Trobe's Bachelor of Commerce, you will:

• Choose from six majors: accounting, business analytics, economics, finance, management, and marketing – and even combine your commerce major with an additional open access major
• Enhance your employability with the option to add a double degree in law, arts, health sciences, computer science, science or psychological science
• Develop your entrepreneurial skills and learn how to identify, communicate, negotiate and implement practical solutions to real-world challenges
• Depending on your major, graduate ready to apply for membership to a range of professional business associations.

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.