Program Overview

Develop solid foundations in modern business with La Trobe's Bachelor of Business.

In this flexible degree, you'll explore all our business disciplines in your first year before choosing from one of ten majors. You'll also have the option to pair your major with complementary study from another discipline through minors and optional second majors.

By completing La Trobe's Bachelor of Business, you will:

• Gain real-world experience with industry leaders through internships and work placements
• Fit study around your life with the flexibility to study online, on campus or a mix of both, with four majors available to study online, alongside open access majors and minors
• Develop a blended fundamentals and technical skillset in leadership, communication, critical thinking, digital literacy, business structures, modern business software, business strategies and more
• Choose from one of ten majors: agribusiness, digital business, economics, event management, finance, human resource management, international business, management, marketing, and tourism and hospitality
• Depending on your choice of major, graduate ready to apply for accreditation with the Australian Marketing Institute (AMI) or Australian Human Resources Institute (AHRI).

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.