Program Overview

Develop solid foundations in modern business with La Trobe's Bachelor of Business.

In this flexible degree, you'll explore all our business disciplines in your first year before choosing from one of ten majors. You'll also have the option to pair your major with complementary study from another discipline through minors and optional second majors.

By completing La Trobe's Bachelor of Business, you will:

• Gain real-world experience with industry leaders through internships and work placements
• Fit study around your life with the flexibility to study online, on campus or a mix of both, with four majors available to study online, alongside open access majors and minors
• Develop a blended fundamentals and technical skillset in leadership, communication, critical thinking, digital literacy, business structures, modern business software, business strategies and more
• Choose from one of ten majors: agribusiness, digital business, economics, event management, finance, human resource management, international business, management, marketing, and tourism and hospitality
• Depending on your choice of major, graduate ready to apply for accreditation with the Australian Marketing Institute (AMI) or Australian Human Resources Institute (AHRI).

Major: Digital Business

Businesses are increasingly using digital technology to generate sustainable competitive advantage by creating innovative business models, exceptional customer experiences and efficient internal capabilities.

Learn the fundamentals of digital business, such as business disruption, integrated marketing communications, social media and visualisation, customer analytics, supply chain analytics and digitalisation, and how to effectively lead and manage disruption, change and development in an organisation.