Program Overview

With La Trobe's Bachelor of Media and Communication, you'll learn how to tell stories across any medium. Graduate with a portfolio of work, industry experience and specialised knowledge to meet the demands of the rapidly changing media and communication landscape. With majors in journalism, sports media, media industries, creative and professional writing, or marketing – you can make your degree your own.

Cover news and feature stories as part of Upstart and Upstart Live. Our industry-grade newsroom boasts a three-camera television studio, professional radio broadcast spaces, a dedicated audio recording studio and digital editing suites. You'll experience the adrenaline of live television and radio broadcasting as a presenter, producer and vision switcher – all under the mentorship of highly experienced teachers.

And you won't just create news. You'll also look behind the headlines and investigate the ethical and legal questions that confront journalists every day. Explore the new dilemmas created by rapidly evolving technologies and draw on the expertise of a wide range of experts and media professionals.

Shape your own future with this interdisciplinary degree. You'll choose one major, then explore your interests or build further skills when you choose an optional second major, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at a media organisation or study overseas through international exchange.

Tell the important stories that will shape our world. Depending on your choice of majors and minors, you'll learn:

• Journalism: Learn how to write, produce, report on and present compelling stories for video, audio, mobile and online platforms.
• Sports media: Build your specialty with subjects in sports journalism, sports commentary and sport management at a university that partners with organisations including the Matildas, Carlton Football Club and the Melbourne Rebels.
• Media industries: Develop skills in mobile storytelling, scriptwriting and digital, radio and TV production, including shooting and editing on smart devices and studio cameras for social and broadcast platforms.
• Creative and professional writing: Hone your writing skills in multiple genres and forms, experimenting with the short story, extended fiction, creative non-fiction and scriptwriting. Examine the strategies other writers use to create mood and meaning.
• Marketing: Understand consumer behaviour, brand management, product innovation and marketing in the digital space. Focus on the latest practice and future trends in marketing.

Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.