Bachelor of International Studies / Bachelor of Business in Marketing (Dual Degree)

Western Sydney University - Parramatta South Campus

Australia,New South Wales

 0 Shortlist

48 Months

Duration

CAD 34,160/year

Tuition Fee

CAD 0 FREE

Application Fee

Jul 2025

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1989

Total Students: 49,200 +

Int. Students: 6,300 +

Campus Detail

Main Campus Address

169 Macquarie Street, Parramatta NSW, 2150

Bachelor of International Studies / Bachelor of Business in Marketing (Dual Degree)

Program Overview

Graduates will have a solid grounding in the relationships of societies, cultures, languages and systems of government within the international system. Students will develop their capacity to appreciate the historical development of relations among nation states, and analyse contemporary political, economic, social and cultural issues such as globalisation, transnationalism and migration. Students complete a major in International Relations and Asian Studies, a minor in Arabic, Chinese, Spanish or Japanese languages, and a major in Marketing. When combined with a high level of knowledge from the specific business majors, you will be ready for the workplace of the future.

Major: Marketing
Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.