Bachelor of Information Systems / Bachelor of Business in Marketing (Dual Degree)

Western Sydney University - Parramatta South Campus

Australia,New South Wales

 0 Shortlist

48 Months

Duration

CAD 36,416/year

Tuition Fee

CAD 0 FREE

Application Fee

Jul 2025

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1989

Total Students: 49,200 +

Int. Students: 6,300 +

Campus Detail

Main Campus Address

169 Macquarie Street, Parramatta NSW, 2150

Bachelor of Information Systems / Bachelor of Business in Marketing (Dual Degree)

Program Overview

Today, to implement technology, practising professionals need to not only have knowledge and skills in information and communications technology, but they also need to understand the context in which computer technology can best be selected, applied and implemented. The business component of this double degree will allow students to gain knowledge in one of three core Business areas: Money, Markets or Management. The Money area encompasses majors in Applied Finance and Economics, while Markets centres on majors in Hospitality, Sport Management, International Business and Marketing. Finally, the Management area includes majors in Human Resources and Management. In pursuing this combination of study, students will learn how to assume corporate roles in global enterprises as well as gain skills needed to start a business.

Major: Marketing
Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform.  

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