Bachelor of Communication / Bachelor of Business in Marketing (Dual Degree)

Western Sydney University - Parramatta South Campus

Australia,New South Wales

 0 Shortlist

48 Months

Duration

CAD 33,120/year

Tuition Fee

CAD 0 FREE

Application Fee

Jul 2025

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1989

Total Students: 49,200 +

Int. Students: 6,300 +

Campus Detail

Main Campus Address

169 Macquarie Street, Parramatta NSW, 2150

Bachelor of Communication / Bachelor of Business in Marketing (Dual Degree)

Program Overview

Students complete a capstone subject in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions.

Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

Major: Marketing
Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers.

Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations.

Marketing satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).

This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy.

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