Bachelor of Business in Marketing

Western Sydney University - Campbelltown Campus

Australia,New South Wales

 0 Shortlist

36 Months

Duration

CAD 34,160/year

Tuition Fee

CAD 0 FREE

Application Fee

Jul 2025

Apply Date

Australia, New South Wales

Type: University

Location Type: Semi-Urban

Founded: 1989

Total Students: 49,200 +

Int. Students: 6,300 +

Campus Detail

Main Campus Address

Narellan Rd & Gilchrist Dr, Campbelltown NSW 2560, Australia

Bachelor of Business in Marketing

Program Overview

Be job-ready and prepared for enterprise futures by studying a competitive, high value, globally accredited degree located within the fastest growing region in the Australian economy. The Bachelor of Business at Western offers 10 different majors to choose from (Accounting, Applied Finance, Economics, Property, International Business, Marketing, Sports Management, Human Resources, Management, Business Analytics), leading to a diverse range of career possibilities. The School of Business is AACSB accredited, the longest standing and most recognised form of specialised business program accreditation, a reflection of the School’s ongoing commitment to excellence in teaching, research, curriculum development, and learner success.

Major: Marketing
Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics.

The marketing major shifts the focus from siloed factory-model approach found in typical marketing programs to one that is customer-centric, integrated, immersive and experiential. Unlike many other marketing majors, this new program embeds digital applications throughout.

This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.

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