Program Overview

If you’re a great communicator and creative thinker who loves a good deadline, this is the double degree for you! UC’s Bachelor of Arts/Bachelor of Communications and Media combines a flexible, professionally-oriented arts degree with the hands-on knowledge and experience required of journalists and other media communications professionals around the world.

Our wide range of arts subjects, expert teachers (with links to government and industry) and international study options will help you build the knowledge and skills to become a globally engaged editor, media programmer, content writer, marketing manager or media analyst.

You’ll graduate with invaluable lifelong networks and a critical understanding of good narrative and what makes compelling content across a range of platforms – and the ability to think outside the square to deliver novel solutions to local and international problems.

Taught in small, more personalised classes, the course offers an individually tailored learning environment that ensures each student receives the highest level of support and encouragement throughout their UC study journey.

Combine a Bachelor of Arts and Bachelor of Communications and Media at UC and you will:

• Get to choose from a range of creative Arts subjects designed around your interests
• Acquire the ability to problem solve, analyse and evaluate information in a systematic, creative and insightful way
• Specialise in one of four professional communications areas: journalism, marketing communication, corporate and public communication and sports media
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Explore narratives that inform, persuade and generate change.

Specialist Major: Corporate and Public Communication

Delve into the dynamic world of Corporate and Public Communication with our specialist major. Tailored for those who want to master the art and the science of professional communication, this specialisation focuses on essential areas such as public relations, social media management, campaign planning, stakeholder engagement, social advocacy, and multimedia content production.

This major explores the cultural, ethical, historical, and theoretical aspects that underpin the diverse and ever-changing communication landscape. But it is not just about theory; it¿s about preparing you for real-world roles.

Learn how to coordinate social media campaigns like a Social Media Manager, engage stakeholders effectively as a Communications Officer, plan and execute PR strategies like a Public Relations Executive, or craft compelling multimedia content as a Content Writer. With our specialist major in Corporate and Public Communication, you can turn your passion for writing, social media, media production, social justice or community engagement into a rewarding career in professional communication.