Program Overview

If you’re a great communicator and creative thinker who loves a good deadline, this is the double degree for you! UC’s Bachelor of Arts/Bachelor of Communications and Media combines a flexible, professionally-oriented arts degree with the hands-on knowledge and experience required of journalists and other media communications professionals around the world.

Our wide range of arts subjects, expert teachers (with links to government and industry) and international study options will help you build the knowledge and skills to become a globally engaged editor, media programmer, content writer, marketing manager or media analyst.

You’ll graduate with invaluable lifelong networks and a critical understanding of good narrative and what makes compelling content across a range of platforms – and the ability to think outside the square to deliver novel solutions to local and international problems.

Taught in small, more personalised classes, the course offers an individually tailored learning environment that ensures each student receives the highest level of support and encouragement throughout their UC study journey.

Combine a Bachelor of Arts and Bachelor of Communications and Media at UC and you will:

• Get to choose from a range of creative Arts subjects designed around your interests
• Acquire the ability to problem solve, analyse and evaluate information in a systematic, creative and insightful way
• Specialise in one of four professional communications areas: journalism, marketing communication, corporate and public communication and sports media
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Explore narratives that inform, persuade and generate change.

Specialist Major: Culture and Heritage

This course allows you to build your passion for culture and heritage into a rewarding and sustainable career. Building on the core skills and knowledge embedded in your arts degree, you will complete a specialist major that brings alive the richness and complexity of culture and heritage in their many forms - from the material, to the intangible and the digital. Engaging with diverse cultures and communities, heritage places, landscapes and cultural collections you will develop your critical and technical skills. Through site visits, online projects, field trips, and internships you will gain real-life experience of cultural sector practice, and connect to professional networks. You will explore heritage in a variety of social, cultural, and political contexts around the world, with a particular focus on Indigenous and First Nations issues, and with opportunities for international experience through Study Abroad. You can build on this major, and deepen your expertise, by adding our Vertical Master of Arts, which offers further professionally oriented study in heritage conservation, and digital and cultural leadership.