Program Overview

If you’re a great communicator and creative thinker who loves a good deadline, this is the double degree for you! UC’s Bachelor of Arts/Bachelor of Communications and Media combines a flexible, professionally-oriented arts degree with the hands-on knowledge and experience required of journalists and other media communications professionals around the world.

Our wide range of arts subjects, expert teachers (with links to government and industry) and international study options will help you build the knowledge and skills to become a globally engaged editor, media programmer, content writer, marketing manager or media analyst.

You’ll graduate with invaluable lifelong networks and a critical understanding of good narrative and what makes compelling content across a range of platforms – and the ability to think outside the square to deliver novel solutions to local and international problems.

Taught in small, more personalised classes, the course offers an individually tailored learning environment that ensures each student receives the highest level of support and encouragement throughout their UC study journey.

Combine a Bachelor of Arts and Bachelor of Communications and Media at UC and you will:

• Get to choose from a range of creative Arts subjects designed around your interests
• Acquire the ability to problem solve, analyse and evaluate information in a systematic, creative and insightful way
• Specialise in one of four professional communications areas: journalism, marketing communication, corporate and public communication and sports media
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Explore narratives that inform, persuade and generate change.

Specialist Major: Sports Media

If you know your sport, you like telling stories and want to report on the events that often captivate the nation and the world, this specialisation brings together those interests and skills to prepare you for a variety of career opportunities in the sports media industries.

The Sports Media specialisation is founded on the principles of journalism. You will learn how to research, produce and present sports stories in text, visual and audio formats for mobile, online, social, broadcast and print media.

Your sports media experience will be practical. You will learn how to report on 'live' sporting events, interview elite athletes and coaches, and host your own podcast and TV panel show. You will work as an intern for six months as a digital media producer for a sporting organisation, and as a sports journalist in a media newsroom.

The role of sports media practitioners is not confined to telling stories about events in the sporting arena. The specialisation explores the media's role in reporting on sport's influence in Australian society and a broader global context.

Sports Media prepares you for numerous career options. The emphasis on journalism practice means you can embark on a career in sports journalism, or as a digital media producer that local, national and international sporting organisations view as an essential part of their operation.