Program Overview

The Bachelor of Business Administration degree program is designed to equip you with the knowledge & understanding of the essential aspects of business theory and practice. Through our courses, students are immersed in a wide-range of topics, such as Marketing, Finance, Economics, Entrepreneurship and Communication. Case-studies, project work, corporate visits, guest speakers and networking events are integrated in the courses, along with project weeks, allowing you to test and continually apply what you‘ve learned in the real world with companies and industry professionals.

To further refine the skill-set needed to be a successful manager, foreign language courses and a mandatory internship, together with additional communication workshops and management seminars accompany your studies.

Whether global corporations, small & medium size, or family businesses –  all companies are your potential employers after the successful completion of our bachelor degree program.

Specialisation: Economics and Management
The Bachelor specialization of Economics & Management is the broadest of the selection of bachelor specialisations, enabling students to understand management from an international and organisational, economy based perspective.

Knowledge of how the economy works has become essential to businesses around the world. The idea that the way companies and organisations, consumers and governments make decisions that will affect the operation, performance and eventual success of a firm has been embedded within business administration, which makes the program Economics & Management the broadest business degree on offer. Economics concerns the conduct of business within the local, social and political environment, as well as looking at the conduct of business, government policy-making, laws and restrictions and the enormous changes taking place within Europe, America, Asia, Africa and the rest of the world.

Management looks at the skills and competencies required to effectively manage a company or organisation within the economy, and the coordination of materials and labor within the scope of the organisation’s mission, goals and defined objectives. It looks carefully at the distinct relationships between the segments of an organisation, and how these segments are united to form a successful and thriving enterprise. Management students look at the way managers function, lead and make decisions, and they consider a manager’s decision making role and effect on the organisations operations.