Bachelor of Business in Marketing - Pathway to Master of Management in Tourism and Event Management

University of South Australia - City West Campus

Australia,South Australia

 0 Shortlist

36 Months

Duration

CAD 38,300/year

Tuition Fee

CAD 0 FREE

Application Fee

Jul 2025

Apply Date

Australia, South Australia

Type: University

Location Type: Urban

Founded: 1991

Total Students: 37,000 +

Int. Students: 5,500 +

Campus Detail

Main Campus Address

61-68 North Terrace, Adelaide SA 5000, Australia

Bachelor of Business in Marketing - Pathway to Master of Management in Tourism and Event Management

Program Overview

This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.


What you'll learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

  • Consumer behaviour
  • Marketing analytics
  • Advertising
  • Branding

Your postgraduate degree will advance your knowledge and skills in contemporary management practice. You will develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. You will learn how to effectively manage organisations and achieve key business objectives.