Germany,Bavaria
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Germany, Bavaria
Type: College
Location Type: Urban
Founded: 2014
Total Students: 0 +
Main Campus Address
Wolfratshauser Str. 84, 81379 M�nchen, Germany
The Master of Business Management is a 3 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace.
All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management.
Specialisation: Digital Marketing and Communication
This exciting Master of Business Management program, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However the degree program also has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.
The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.
The specialization in Digital Marketing & Communication specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age.
Internet and the many and various types of social media have created an unprecedented way in which people connect businesses to customers, business to business, and also people who would not normally meet. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialization brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics.
Master's Degree
7 Days
Full-Time
18 Months
Intake Month/Year | Intake Status | |
---|---|---|
feb 2025 | Closed | |
mar 2025 | Open | |
may 2025 | Open | |
feb 2026 | Open | |
sep 2025 | Open | |
oct 2024 | Closed | |
oct 2025 | Open | |
dec 2024 | Closed | |
dec 2025 | Open |
*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor degree or equivalent in a business related field.
In their bachelor’s degree applicants must have completed an academic piece of work (final project or dissertation) that demonstrates a degree of academic writing and research experience.
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