Program Overview

Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. This foundation degree programme provides you with the opportunity to develop your study skills before focusing on business and marketing in depth. Foundation courses are the ideal choice if it’s been a while since you were in education, or if you don’t meet the entry requirements for a standard university degree programme.

Once your foundation year is complete, you’ll move on to develop your knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. You’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. This course also teaches you the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate. 

This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field.