Honours Bachelor of Commerce in Digital Marketing (Co-op)

George Brown College - St. James Campus

Canada,Ontario

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48 Months

Duration

CAD 20,916/year

Tuition Fee

CAD 110 FREE

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

200 King St E, Toronto, ON M5A 3W8, Canada

Honours Bachelor of Commerce in Digital Marketing (Co-op)

Program Overview

The Honours Bachelor of Commerce (Digital Marketing) degree will enable graduates to succeed in a field that has transformed how products and services are marketed. Our graduates are empowered to conquer modern marketing challenges while harnessing the power of the internet.

This program includes two foundational years common to other business degree programs followed by two years in which two specific digital marketing specializations are examined, owned media and social media. Additionally, students get to complete a suite of capstone courses and a work placement semester in the final two years.

Businesses need marketing professionals with a well-rounded education in all business areas to foster personalized experiences and manage the massive data sets now available. This program will demonstrate the use of digital devices, media, data, platforms, and technology to develop, implement, and manage marketing campaigns that promote a company and its products and services.

Program Learning Outcomes
The graduate demonstrates the ability to: 

  • Construct persuasive and professional communications with stakeholders using a variety of methods.
  • Develop interpersonal skills that lead to effective relationships with stakeholders.
  • Employ personal effectiveness skills to deliver consistently high workplace results.
  • Conduct primary and secondary marketing research to inform business decisions.
  • Analyze qualitative and quantitative data to solve marketing and organization problems.
  • Design marketing strategy to meet business and organization needs.
  • Create marketing communication plans and tactics using digital marketing concepts, models, frameworks and tools.
  • Evaluate and use digital media channels and platforms to deliver marketing communication plans.
  • Solve problems using critical, creative thinking and ethical and sustainable strategies.
  • Construct persuasive marketing storytelling using formats and media to meet audience needs.
  • Evaluate practices from a wide range of business disciplines to support the success of the organization.