Program Overview

Students work both individually and collaboratively in a dynamic studio environment designed to provide you with the skills required to work within a rapidly growing global industry.

With an emphasis on design, the first year equips you with a solid understanding of communication design fundamentals, both on-screen and, importantly, off-screen. Projects include paper-based interaction design exercises; an introduction to the fundamentals of HTML and CSS; an overview of data and imagery and their role in communication; and an exploration of identity and the psychology of branding, which enables you to develop your own, professional online presence.

Year two focuses on content and user experience design and how people interact with, and use digital products. The second-year also has a strong entrepreneurial focus, designed to introduce you to the realities of business and equip you with the skills and thinking needed to develop and sell your own digital products.

An optional placement year provides students with the opportunity to work with world-leading companies in the development of digital products or study at universities around the world.

In the final year of the course, the emphasis shifts towards self-directed study through the creation of a substantial portfolio of work. This shift in focus towards self-direction is designed to ensure graduates are highly employable. Opportunities also exist to develop new digital products with potential for commercialisation beyond the course.

The course also engages students with a range of industry-led projects and international competitions designed to showcase their abilities on a world stage amongst their peers.