Program Overview

Continuous changes in global markets and technology mean marketing managers need the skills to adapt to a constantly changing landscape. Today’s chief marketing officers need to develop not just short-term marketing plans but longer-term strategies for the future.

We provide an all-round understanding of marketing, studying key areas including consumer behaviour, marketing communications and global markets. You will study all aspects of market research and gain a practical understanding of how marketing and advertising work in an organisational context. You can also study various modules from other departments in the Management School to develop your broader management knowledge and acumen. You are supported throughout by an academic tutor – offering support on academic work and time management.

You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development and academic skills. You will take two modules designed to help prepare you for and reflect on your industry placement.

In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g., design, film, creative writing), business modules (e.g., entrepreneurship, management, business intelligence), maths-orientated modules (e.g., accounting and finance, economics), social science modules (e.g., sociology, psychology), and even applied computing or languages, among many other options.

Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.

Your final year allows you to build on your real-world experience and develop a portfolio of work to impress at any job interview.