Program Overview

Studying Marketing at Lancaster helps you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models and the skills you need in a wide range of roles. You will tackle critical questions, such as: Why do people buy a product? How are influencers changing the marketing landscape? And, what are the ethics behind collecting consumer data?

You will spend your third year at a partner university, usually in Europe, North America or Australasia, where you will study various modules. The chance to study in another country will give you an invaluable international perspective.

You focus completely on marketing from the start, cover management aspects and marketing’s crucial role in a company’s success, and gain an understanding of consumers. We help craft the skilled professionals who can develop, design and implement marketing programmes, processes and activities essential for any successful business.

In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, among many other options.

You will gain holistic and contemporary marketing learning from world-leading academics, and tap into a rich alumni network that only the UK’s first marketing department can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok.

You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times.

We ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, better preparing you for life as a marketer. These projects strengthen your market research abilities and allow you to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi and Saatchi, Tesco, and Lake District Tourism, as well as numerous SMEs and charities.

You are supported throughout by an academic tutor – offering support on your academic work, time management and other areas of your degree.