Bachelor of Arts (Hons) in Advertising and Digital Marketing
Lancaster University
UK,England
0 Shortlist
36 Months
Duration
CAD 25,450/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, England
Type: University
Location Type: Rural
Founded: 1964
Total Students: 13,304 +
Int. Students: 3,124 +
Campus Detail
Main Campus Address
Bailrigg, Lancaster LA1 4YW, United Kingdom
Bachelor of Arts (Hons) in Advertising and Digital Marketing
Program Overview
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.
This degree enables you to work creatively and focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in advertising and marketing theory, understand how these theories work in practice, and develop the key skills employers value. You are supported throughout by an academic tutor – offering support on academic work and time management.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.
As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 25,450 per year
*Note: The fee is approximate and is subject to change
Living Cost in Lancaster University
CAD 10,224 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
