Bachelor of Arts in Public Relations and Advertising

EDUCO - Duquesne University

USA,Pennsylvania

 0 Shortlist

48 Months

Duration

CAD 48,986/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2024

Apply Date

USA, Pennsylvania

Type: University

Location Type: Urban

Founded: 1878

Total Students: 10,045 +

Int. Students: 700 +

Campus Detail

Main Campus Address

600 Forbes Ave, Pittsburgh, PA 15282, United States

Bachelor of Arts in Public Relations and Advertising

Program Overview

Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies.

Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Throughout the program, students will be able to:

  • Create a wide variety of advertisements for magazines, newspapers and TV.
  • Manage advertising and public relations campaigns.
  • Create campaigns for nonprofit institutions.
  • Plan events.
  • Understand and apply international advertising and public relations media needs.
  • Account for cultural differences and how they impact advertising or public relations.

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