Program Overview

The data revolution is upon us, with marketers at the forefront of this transformation. As guardians of the customer voice in businesses, marketers remain in high demand. If you're detail-oriented and want to develop your analysis skills, build on your undergraduate degree, and capitalise on this data revolution, this marketing Analytics Master's degree is for you.

The best marketers know how to take information and make it actionable. They can interpret data, understand the impact of what they're seeing on their business, and use their understanding to identify future opportunities.

This Master's course will help you take your understanding of marketing and business to the next level. You'll learn how businesses measure success and how to target audiences in online and offline campaigns. You'll explore how to set up and manage marketing projects from beginning to completion, discover how to measure the success of your campaigns and gain the knowledge and skills you need to apply data analytics in a marketing context.

You'll uncover insights that help businesses create value for customers, and gain a rich understanding of customers and competitors alike. You'll learn to use the key tools of search engine optimisation including Pay-Per-Click and Pay-Per-Purchase, discover new innovative tracing systems like those using Blockchain technology, and explore the algorithms used to power the success of companies like Amazon and Netflix.

The future belongs to agile businesses that are equipped to act on the right data insights, at the right time. You'll graduate with the know-how and practical experience you need to benefit your future company, and be ready to progress your marketing career, set up your own business, or continue your studies to doctoral level.