Master of Business Administration with Concentration in Marketing and Digital Marketing (STEM)

University of New Haven

USA,Connecticut

 0 Shortlist

12 Months

Duration

CAD 31,650/year

Tuition Fee

CAD 50 FREE

Application Fee

Aug 2025

Apply Date

USA, Connecticut

Type: University

Location Type: Semi-Urban

Founded: 1920

Total Students: 6,800 +

Campus Detail

Main Campus Address

300 Boston Post Rd, West Haven, CT 06516, United States

Master of Business Administration with Concentration in Marketing and Digital Marketing (STEM)

Program Overview

The University’s full-time MBA program, which is one of only two in Connecticut – and less than 30 across the U.S. – that offer concentrations that are STEM (science, technology, engineering, and math) certified by the federal government, enables you to both master new skills through rigorous coursework and build a portfolio of experience through internships and real-world learning opportunities that will prepare you to excel.

Our program is a great choice for those who’ve recently completed an undergraduate degree or who are looking to continue their education straight out of college. The program’s schedule allows for students to complete the program in as few as 12 months for those who meet the criteria to waive the three business foundation courses, and carry a 12-credit hour load. Students who do not meet the waiver criteria may complete the program in less than two years.

 Marketing and Digital Marketing

This concentration provides students with the technical skills to use digital analytics and managerial prowess to strategically implement marketing decisions related to business operations. It provides the tools necessary to collect, identify, and understand patterns that allow the organization to make informed data-driven decisions regarding the consumer economy. These skills are especially relevant with the continued growth of Big Data and the increasingly sophisticated computing techniques used to mine it. With a specific focus on the application of marketing data analysis, the program features insights in consumer behavior, Big Data, and analytics applied to real-world marketing challenges across various industries. The R-programming language is a central part of the concentration’s design.