Master of Arts in Brand Management

Educo - Coventry University

UK,England

 0 Shortlist

12 Months

Duration

CAD 18,250/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 35,000 +

Int. Students: 13,000 +

Campus Detail

Main Campus Address

Priory St, Coventry CV1 5FB, United Kingdom

Master of Arts in Brand Management

Program Overview

Building a successful brand is both an art and a science. In today’s world, brands represent valuable intangible assets, and their creation and nurturing brings considerable challenges to brand managers. By studying MA Brand Management, you will be given the opportunity to gain an understanding of a variety of topics all related to this vital business activity, including the growing area of luxury branding in fashion, jewellery, watches, automobiles and hospitality.

You will explore many transferable skills, important for the workplace, such as how to plan and produce a marketing communications campaign for an organisation, how to produce a brand manual and a crisis management manual. You will also have the opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.

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