Graduate Certificate in Esports Management

George Brown College - St. James Campus

Canada,Ontario

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12 Months

Duration

CAD 17,101/year

Tuition Fee

CAD 110

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

200 King St E, Toronto, ON M5A 3W8, Canada

Graduate Certificate in Esports Management

Program Overview

The Esports Management program equips you with the knowledge of esports business management. You will learn about the industry, players, influencers and partner loyalty, business and revenue models, regulations and media rights, digital communication approaches, team management, and audience engagement strategies. 

As a graduate, you will be equipped with the skills and interdisciplinary knowledge to succeed in the industry.? You will be work-ready and able to implement sponsorship programs, oversee differentiated delivery modes and manage teams. 

The program focusses on business management of esports events in virtual and in-person spaces, profitability and viability, brand extension, influencer, and partner loyalty. 

You will learn:

  • Strategic planning including revenue models and brand management strategies for teams, leagues, franchises, and influencers. 
  • How to build tactical plans including esports digital and social media promotion for participants, viewers, influencers, and consumers. 
  • About governing the industry's legal, regulatory, and ethical standards. 
  • HR/organizational strategies to manage teams, esports event participation influencers, and spectators. 

Your Field Education Options - There are 80 to 100 hours of experiential learning opportunities offered in the program within the esports industry. This includes partner facilitated and hosted projects, and mentoring.?

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Construct proposals, promotional material, and presentations to meet the needs of stakeholders by utilizing evidence-based research, persuasive communication techniques, and graphical elements.
  • Manage technical strategy, including applications, software and hardware required in scalable esports environments.
  • Develop strategies for the successful implementation of esports partner and sponsorship programs.
  • Assess, plan and implement differentiated delivery modes for esports events to ensure profitability and viability.
  • Research the micro and macro environments of gamers and esports communities in order to develop events, experiences, marketing and promotional material that respond to the needs of those environments and communities.
  • Adhere to professional, legal, regulatory, environmental, ethical, diversity and inclusion standards when performing work and conducting esports business operations.
  • Manage accounting and financial operations to comply with tax and insurance practices for entrepreneurial, small, medium and large businesses.
  • Manage internal staff and external relationships by applying human resource leadership principles and negotiation skills to promote organizational effectiveness. 
  • Use project management principles, tools, and strategies to plan, organize and execute online or in-person experiences.
  • Lead the development of integrated marketing strategies that increase brand equity and revenue streams across all media.
  • Build and cultivate inclusive community-oriented business strategies that engage diverse stakeholders and generate revenue across the esports ecosystem