Master of Science in International Business and Marketing

QS - Prifysgol Aberystwyth University - Penglais Campus

UK,Wales

 0 Shortlist

12 Months

Duration

CAD 16,700/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2024

Apply Date

UK, Wales

Type: University

Location Type: Urban

Founded: 1872

Total Students: 8,000 +

Campus Detail

Main Campus Address

Penglais, Aberystwyth SY23 3FL, United Kingdom

Master of Science in International Business and Marketing

Program Overview

This is our most popular programme, providing you with the frameworks and concepts of business management and leadership alongside the technical and communication perspectives associated with the marketing profession.

When choosing to study the International Business and Marketing degree you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on strategy level thinking that includes financial, operational, marketing and globalisation perspectives.

To conceive and implement strategy requires considerable analytical powers. A focus of this degree is to equip you with the key skills you need such as primary and secondary national and international market research, recognising and ameliorating the impact of cultural differences on business efficacy, implementing an outcome-based (objective) marketing strategy and systematically monitoring the external and internal parameters to maintain projected revenue and profitability growth.

Central to this is the examination of the forces that shape the international business environment and their impact on the operations and strategic outlook of international companies necessary to flourish within dynamic business ecosystems. The course also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the course, you will apply your learning to contemporary case studies in international business and international marketing.