Program Overview

BSc Marketing with Foundation Year is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

The integrated foundation year - designed for prospective students who do not have a sufficient or relevant academic background - is the perfect option to access this highly-sort scheme. In the Foundation Year, you will learn about key concepts for Marketing from an inter-disciplinary angle, giving you a unique experience and critical perspective to make the most of the full undergraduate degree.

Why study Marketing at Aberystwyth?

• Following the foundation year, the syllabus of this course is identical to its sister course [Marketing, N500];
• Our programmes are accredited by the Chartered Institute of Marketing (CIM);
• On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas;
• Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand;
• Taught by experts who are leading in the Marketing sector and research;
• We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.