Master of Arts in Media and Advertising
University of Leicester
UK,England
0 Shortlist
12 Months
Duration
CAD 21,400/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Semi-Urban
Founded: 1921
Total Students: 20,100 +
Campus Detail
Main Campus Address
University Rd, Leicester LE1 7RH, United Kingdom
Master of Arts in Media and Advertising
Program Overview
The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.
The course covers a range of topics, including:
- the role of advertising in media and consumer societies (history, industry and issues)
- the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
- the importance of researching advertising messages and campaigns using a variety of methods
- the position of advertising in the marketing toolkit available to companies
- the necessity to understand consumers' behaviour
You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 21,400 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Leicester
CAD 9,207 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
