Program Overview

What are the challenges facing the marketing industry today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing strategy theory to develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

MSc Marketing is designed to challenge aspiring and existing marketing professionals, therefore, you are required to have previously studied or worked in marketing to undertake this Masters degree.

You gain an in-depth knowledge of areas including:

• Managerial and cultural perspectives on marketing
• Corporate Branding
• Strategic marketing
• Corporate marketing strategy
• Consumer behaviour

The programme combines academic training and hands-on experience to prepare you for a successful marketing career. Not only you are exposed to various challenges that marketers face in today's digitally disruptive environment, but you will also be trained on how to resolve them through the application of theoretical frameworks, data-driven marketing strategies, and analytical tools.

Our MSc Marketing is designed to challenge both aspiring and existing marketing professionals and is perfect if you have previously studied or are working in a marketing related discipline.