Program Overview

At the heart of any organisation, marketing is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand management and strategic planning.

You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it.

This diverse, strategic and creative discipline attracts students from a range of subjects, including business, design, English, media, psychology and sociology.

 Top five reasons to study marketing at Teesside

• Financial awards: study this course and you may be eligible for £2,000 off your accommodation in the first year, or a £2,000 excellence scholarship.
• Real-world experience: our final-year students run Teesside Marketing Clinic offering tailored real-world consultancy services to small businesses, social enterprises, sole traders and start-ups in the Tees Valley area.
• Work experience: we have a range of work experience opportunities including placements and internships with regional, national and global businesses. Current students undertake a marketing competition with the national food retailer Greggs PLC.
• International travel: get a global outlook through international study with our partners in Germany, Czech Republic, Spain, China, India, Singapore and UAE.
• Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.