Master of Science in Digital Marketing (with Advanced Practice)
Northumbria University - Newcastle City Campus
UK,England
0 Shortlist
24 Months
Duration
CAD 22,750/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1992
Total Students: 32,000 +
Int. Students: 3,300 +
Campus Detail
Main Campus Address
Newcastle upon Tyne NE7 7YT, United Kingdom
Master of Science in Digital Marketing (with Advanced Practice)
Program Overview
Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.
As the digital era develops and our reliance on digital technology increases, so does the need for marketing professionals to develop, innovative digital and online marketing strategies to ensure businesses remain competitive and implement successful digital marketing campaigns.
Our two year MSc Digital Marketing with advance practice focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.
Our Digital Marketing master's also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The master’s in digital marketing also covers themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.
You will become equipped with an overview of managing a digital marketing campaign by completing a group based live marketing project, part of the Institute of Direct Marketing (IDM) national student competition, covering campaign management, content development, social media and customer relationship management. Providing you with excellent experience and learning that you can take into employment.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 22,750 per year
*Note: The fee is approximate and is subject to change
Living Cost in Northumbria University - Newcastle City Campus
CAD 9,207 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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