Master of Science in Digital Marketing

Northumbria University - Newcastle City Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 20,950/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 32,000 +

Int. Students: 3,300 +

Campus Detail

Main Campus Address

Newcastle upon Tyne NE7 7YT, United Kingdom

Master of Science in Digital Marketing

Program Overview

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.
As the digital era develops and our reliance on digital technology increases. The industry needs marketing professionals to innovate with digital and online marketing strategies to ensure businesses remain ahead of their game.

Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.

Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication.

The course will also cover themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

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